Gymshark stays one step ahead of the competition with Centric PLM ™ | 02/23/21

The sportswear giant is increasing its productivity and optimizing communication with a smooth PLM remote implementation amid the pandemic

CAMPBELL, Calif., Feb. 23, 2021 / PRNewswire / – UK’s leading fitness apparel and accessory brand Gymshark has Centric Software’s Product Lifecycle Management (PLM) system® Successfully implemented 100% remotely during the nationwide lockdown. Centric Software offers the most innovative enterprise solutions for planning, designing, developing, sourcing and selling products such as clothing, shoes, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury items to meet strategic and operational goals of digital transformation.

Founded in 2012 in Birmingham by then-teenager Ben Francis and his high school friends, Gymshark has grown from a small screen printing business to one of the fastest growing and most recognized brands in the fitness industry. The company, which sells directly to customers through 15 international online shops, currently has over 4 million customers in more than 180 countries and reaches an audience of over 12.5 million with its social media content.

The Gymshark product team, named the UK’s fastest growing company in the Sunday Times Fast Track 100 in 2016, has grown from 44 to 125 employees in the UK, Hong Kong and Mauritius grown. As a result, Gymshark had problems managing complex product data. There was also a risk of delays and errors as several documents were used by different teams at the same time.

Gymshark began implementing Centric Software’s PLM solution in January 2020. In March, at the beginning of the PLM workshops, the lockdown came. As a result, all training, testing and the implementation of the first phase were 100% remote.

Justine McCarthy, Development Director at Gymshark, comments on how PLM technology is helping the company to respond to the challenges of the market: “If another lockdown comes and we have to work remotely, the PLM system helps us to exchange information easily. At this early stage we are already seeing enormous benefits in our material process, with an estimated productivity increase of 30%. Management and communication between the teams work without any problems. Human errors have been greatly reduced. We are able to create more accurate tech packs – and in a much more efficient way. “

Annalisa Savio, Head of Development and Superuser of Gymshark, tells how her teams found “comfort” in the PLM system despite the pandemic.

“Everyone found it useful to work on the same platform while working from home,” she says. “Our first go-live was as planned in May 2020. The schedule was tight. We never would have thought that we can do it all remotely, but the great commitment and motivation of the entire team made it possible. The thought Another season with several Excel documents was simply unbearable! ”

According to McCarthy Centric stood out from other vendors with its “real understanding of Gymshark’s business challenges, meaningful best practice solutions and support every step of the way”.

Savio also explains how Centric Gymshark’s out-of-the-box capabilities provided a great foundation to build on. There was also the prospect of combining the ambitions of a young company with the extensive experience of Centric.

“We are very successful, but our company is only ten years old. We had the feeling that with Centric’s experience we could move our young company on a better path. “

“We are delighted to be working with Gymshark to support the company’s digital transformation goals,” said so Chris Groves, President and CEO of Centric Software. “The partnership has already achieved remarkable results. It’s great to continue this exciting journey with such a dynamic, innovative company. “

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