RTL buries the TVnow brand «kleinezeitung.at

According to media reports, the German entertainment group draws a surprising line under the streaming service TVnow. The successor should be called RTL +.

12:14 a.m., February 17, 2021

Major renovation at Mediengruppe RTL. © (c) imago images / Future Image (Christoph Hardt via www.imago-images.de)

The industry portal DWDL reports on a comprehensive brand restructuring at RTL. Accordingly, the own streaming service should TVnow from the brand within the next few months RTL + be replaced and disappear. Part of the restructuring is a reorientation of the group strategy.

The decision comes as a surprise because last year RTL tried to strengthen its own streaming offer and brand with a strong focus on TVnow and high investments. The goal of competing against the American competition from Netflix, Prime Video, Disney +, Apple TV + and, in the future, HBO Max, should be achieved through a stronger focus on the core brand RTL, according to the DWDL exclusive report. Own brands like VOX or ntv should be retained.

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